Keisha Graziadei-Shup founded LaConexionVa.org after seeing the need in the community, and out of her passion for writing, culture, and social justice. The cause is close to her heart as a second generation American on her father's side, who is from Brazil.
Keisha received a bachelor’s degree from Hollins University in 2009 with majors in Spanish and communication. While in college she spent half a year in South America: a month in Brazil and the rest in Argentina. After graduating, she went on to become a freelance writer and later was hired by a local nonprofit to operate a philanthropic blog and newsletter and otherwise manage digital media and public relations, nearly a year of which took place in Uganda. In 2014, she helped launch a local translation and tutoring company, and in 2015 launched LaConexiónVa.org.
Keisha is 28 years old, happily married, and lives with her husband and friends in their communal home in Roanoke.